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Consistant mark distinguishing identification - Brand equity

<: DESIGN IMPACT provides quality brand management and guidance through a variety of different options that can be customised to what your needs are as a SME/business or Not for Profit; Branding Development Plans to Branding Specifications Documentation, Corporate Identity Development, and also as your on-call Brand Consistency Manager.

If you are in the dark about what consistant branding is then the following is what is defined as brand on dictionary.com. ‘A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market. Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity e.g. Microsoft, Coca-Cola, and Vodafone. Legal protection given to a brand name is called a trademark.’